Hair & Wellness  ·  Wicker Park, Chicago

Feel
like yourself
again.

A private, considered salon for people who are done settling for average. Our stylists don't just cut hair — they understand you.

Currently booking

June & July

The studio  ·  Est. 2020
"The best hair days are the ones you don't have to
think about."

We believe great hair starts with an honest conversation. No upselling, no trends for trends' sake — just a genuine understanding of who you are and how you want to show up in the world. That's the Form philosophy.

Our craft

Work that
speaks for itself.

Every service is a conversation first. We learn your texture, your lifestyle, your relationship with your hair — then we get to work.

A haircut built around how you live, not just how you look. We start with a thorough consultation — your texture, routine, goals — and cut accordingly. No formula, no rush, no assembly line.

Consultation Shampoo & Condition Precision Cut Blowout & Style
60–90 min
Book Cut & Style →

Balayage, full colour, root touch-ups, and glosses formulated for lasting health. We use only low-ammonia, bond-building colour — applied to look natural now and even better in six weeks.

Colour Consultation Custom Formula Application Toning Finishing Gloss
2–3 hrs
Book Colour →

Targeted scalp therapy that addresses dryness, sensitivity, buildup, and growth. A meditative ritual that changes how your hair behaves from the root — not just today, but long-term.

Scalp Analysis Treatment Application Scalp Massage Finishing Rinse
45 min
Book Scalp Treatment →

Our full-day experience: a bespoke colour or cut, deep scalp therapy, aromatherapy, and a curated finishing treatment. Reserved for guests who want to arrive one way and leave another. Unhurried, uninterrupted.

Full Consultation Cut or Colour Scalp Ritual Aromatherapy Finishing Treatment
4 hrs
Book Wellness Ritual →
The collective

Behind every great
cut is a conversation.

Three stylists, three distinct specialties — one shared belief that a great appointment changes your week.

Maya Okonkwo
Maya Okonkwo
Lead Stylist · Colour Specialist
Daniel Ríos
Daniel Ríos
Cut & Texture Expert
Sasha Whitmore
Sasha Whitmore
Scalp & Wellness Specialist
Reserve your visit

Your next visit
starts here.

Same-week appointments often available. We'll confirm within a few hours. Cancellations accepted up to 24 hours before your appointment.

Studio Hours

Tuesday – Friday9am – 7pm
Saturday9am – 5pm
Sunday – MondayClosed